When a person finds a need to visit a haunted attraction,
there are several reasons for it. For some people they enjoy being scared, some
enjoy it for the entertainment value of it, some enjoy the art and design of
it. It is often used as a way for family and friends gather to have a good time
and to be together. Whatever brings you to a haunt is always a good reason. The
next time you find yourself visiting a haunt look around at what it takes to
start one. I am going to list a few.
1.
Capital
You need to start with capital, lots of
money. You will need to have a few thousand in the bank before planning can
start.
2.
Location
Once you have found the capital whether you
borrowed from the bank, family, friends, or investors, you are going to need a
place to set it up. When you are in the search for a location, you need to keep
in mind that you could be a successful haunt and you need room to grow. Find
that area where you can grow and add new attractions plus you have to make sure
that you plenty of parking spaces for your actors and staff members. This location
also needs to an easy access to main roads and highways so your customers can
find you fast.
3.
Management Team
These are the people that are just as
excited about being a part of a haunt as you are about being an owner. Once again
you should look at growth and break down the areas of your haunt and delegate
areas of responsibility so that you as the owner can concentrate on meeting
your customers and the PR work.
4.
Creative Team
With location laid out, you meet with your design
staff and bounce around ideas and ways to carry out these ideas. This includes
an overall theme of your haunt and then the break down theme to each room or
scare zone to the haunt that draws people to want to see what you have to
offer. These people are the ones that dream up the scares that brings you the
money.
5.
Actors
With everyone and everything in place you
need to make sure that you have the best people for the right roll. When you
placed these people in their place they will shine like the sun on a rainy day.
You also need to take care of your actors and make sure they are safe and happy.
6.
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Here you will need to start early as soon
as you find your location. Start with word of mouth, flyers, posters, social
media, and other “free” methods that you can find and use.
These are areas that you should investigate before starting
your haunt. There are several smaller details that you will run in to. I
suggest that you partner with a small scale successful haunt that you can get
your question answered. As long as they don’t see you as direct competition,
they will be more then welcome to help you in any way. The haunt community is growing
and extremely friendly and enjoy sharing stories and ideas that they have done
and seen results either positive or otherwise.
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